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How does Zuckerberg win a face-to-face confrontation with members
Release time:2021.03.04 Views:380

Ji Zhenyu, Tencent's "Shenwang" was sent from Silicon Valley on April 11

It's not how good Zuckerberg is, it's how bad the congressmen are.

After two consecutive days of Marathon "torture" by members of Congress, Zuckerberg, founder and CEO of Facebook, left the impression that his performance "exceeded expectations". Facebook's stock price even showed the biggest one-day increase in the past two years on the first day, and Zuckerberg's personal wealth also soared nearly $3 billion after the end of the day.

Naturally, the congress hall is not a comfortable place for Zuckerberg. In order to prepare for the two hearings, Zuckerberg came to Washington, D.C. one day ahead of schedule. In early April, Washington was still chilly in spring. Most people here were dressed in dark gray coats, solemn and in a hurry. This place is completely different from the beautiful and warm California, which is not what he could wear T-shirts, shorts, barbecue with his wife and children in his backyard, live online video, easy chat with millions of Facebook users.

He had to wear a tailored dark blue suit and tie, sit behind the table with the famous brand "Mr. zuckberg", share a room with dozens of senators and hundreds of media reporters, and survive the next five and a half hours of hearing.

"He's nervous, but he's confident," one person at the scene described. "He's a smart man."

Before he was seated, Zuckerberg was surrounded by dozens of live photographers. Every angle of his body and every detail of his movements and expressions were mercilessly exposed in front of the cold lens.

However, Zuckerberg is obviously well prepared. Sitting on the hearing bench, he keeps his upper body straight, listens to every question carefully, and makes eye contact with the members who ask questions. Instead of using the modal particle "so" when answering questions in the past, he calls the person who asks questions to him "senator", "congressman" or "Congresswoman" The other side, and then answer.

On his desk, his team prepared a response outline for him in advance. During the intermission of the hearing, the live media photographed one page of the content. A thick stack of paper basically covered all the questions that they could think of in advance. His seat was put on a thick cushion, which might be carefully prepared by the team for him, in order to let him be in the audience It's bigger in front of the camera and more in line with the image of a leader at a time of crisis.

Although he occasionally swallows his saliva, looks embarrassed or raises his water glass frequently, Zuckerberg, who appears in Congress, is not the image of the young entrepreneur who is familiar with us in the past, wearing a gray hat, speaking fast and saying "quick action, break everything". He is a well-trained CEO who can deal with it freely. This is the leadership that a company in crisis needs The image of the person.

On the other hand, the performance of dozens of congressmen sitting opposite Zuckerberg at the hearing was disappointing. In other words, people never had too much expectation for the hearing. Dozens of questions exposed the complete estrangement between these political circles and the 21st century science and technology circle. Many questions and answers between them and Zuckerberg seemed to be in their own context Speaking to yourself, there are many embarrassing moments that are hard to describe.

For example, a member asked, "how do you maintain your company if users don't have to pay for the services you provide?"

Zuckerberg pauses and says, "Senator, we sell ads."

"Oh, yes." The senator said.

One congressman said, "my 13-year-old son, Charlie, is an active instagram user, and he asked me to make sure I mentioned him today."

Another member said, "if I send an email through WhatsApp (Facebook's instant messaging APP), will it let advertisers know what's inside?"

Many of the members' problems have exposed their ignorance of some of the most basic Internet knowledge or the company Facebook. A user on twitter even sneered that "the average age of these members is 100 years old."

During the whole hearing, the members' questions were not focused, and they were often rambling around some irrelevant issues.

With everything in good order and well arranged, Zuckerberg has been able to complete the two days' tasks in a suck way according to the strategy of his team: admit mistakes, apologize, do not give positive or negative answers to specific questions, give follow-up follow-up to the team, make no promises, do not deny the current business mode, and do not show too much greed.

Michael Connor, executive director of open mic, commented that Zuckerberg's performance in the hearing was only "barely passed", not "excellent". The agency, which represents Facebook investors, publicly called on Zuckerberg to step down from all positions at Facebook a day before the hearing.

The initiation of the hearing originated from the outbreak of Facebook's massive user data leakage, which was called big data company Cambridge Analytica uses a large amount of user data obtained from Facebook to launch precise political advertisements to influence political activities. The incident may involve 87 million Facebook users, most of whom are located in the United States, which has attracted the attention of Washington.

The other key words of this incident are "Russian manipulation" and "US presidential election", which have touched us national security and core interests. This hearing is inevitable because of the responsibility to the voters in their respective constituencies.

However, the performance of members of Congress attending the hearing may not even meet the standard of "pass". The ultimate purpose of the hearing is to let these legislators have a better understanding of the situation, at least to form a consensus on some existing problems, and to solve them through legislative procedures. Although Zuckerberg himself clearly expressed his willingness to accept the "correct supervision" attitude during the hearing, at least from the scene of the hearing in the past two days, There is little hope that this will be achieved.

Another embarrassing fact is that most of the nearly 100 members who participated in the hearing have directly or indirectly received political donations from Facebook. In the past 12 years, Facebook has invested a total of $7 million in political donations. Since 2014, members who questioned Zuckerberg have received more than 640000 political donations from Facebook.

The two-day hearing was rated by a twitter user as "pedantic" and "meaningless". If Zuckerberg was nervous from time to time on the first day of the hearing, the next day he was completely self-contained. When the member who presided over the whole hearing proposed to take a break, Zuckerberg replied, "how about a few more questions?" CNN, the US News and television network, commented that Zuckerberg was able to withdraw from the two-day hearing without injury.


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